.proposal-plan{font-family:'Avenir Next',Avenir,sans-serif;padding:70px 3vw 30px;max-width:1400px;margin:auto;scroll-margin-top:30px}.proposal-opening{max-width:850px;margin-bottom:50px}.proposal-kicker{font-size:14px;color:var(--muted);line-height:1.6}.proposal-opening h2{font-size:clamp(44px,6.5vw,94px);line-height:1.05;font-weight:400;letter-spacing:0;margin:22px 0}.proposal-opening>p:not(.proposal-kicker){font-size:clamp(18px,2vw,24px);line-height:1.5;max-width:55ch}.proposal-status{font-size:14px;line-height:1.7;color:var(--muted)}.proposal-premise{display:grid;grid-template-columns:.8fr 1fr 1fr;gap:30px;align-items:start;margin:35px 0 45px}.proposal-plan h3{font-size:clamp(24px,3vw,38px);line-height:1.2;font-weight:400;margin:0 0 18px}.proposal-plan p,.proposal-plan li{line-height:1.65}.proposal-premise p{font-size:16px;margin:0}.proposal-plan details{border-top:1px solid oklch(32% .008 85)}.proposal-plan summary{cursor:pointer;padding:22px 0;min-height:60px;font-size:20px;line-height:1.4}.proposal-plan summary:focus-visible,.proposal-plan a:focus-visible{outline:2px solid var(--gold);outline-offset:5px}.proposal-phases summary{display:grid;grid-template-columns:40px 1fr auto;gap:18px;align-items:center;list-style:none}.phase-number{color:var(--muted);font-size:16px}.phase-name{font-size:clamp(21px,2.6vw,34px)}.phase-time{font-size:15px;color:var(--muted)}.phase-time::after{content:' +';padding-left:12px}.proposal-phases details[open] .phase-time::after{content:' −'}.phase-body{max-width:78ch;margin:0 0 25px 58px;font-size:17px}.proposal-plan ul{padding-left:22px}.proposal-plan li{margin:10px 0}.phase-gate,.proposal-timing{font-size:15px;color:var(--muted)}.proposal-timing{max-width:85ch;margin:22px 0 35px}.proposal-scope{max-width:90ch}.proposal-scope details>p,.proposal-scope details>ul{font-size:16px;margin-bottom:24px}.proposal-plan strong{font-weight:600}.proposal-next{padding:45px 0 10px;max-width:75ch}.proposal-next>p{font-size:18px}.proposal-next a{display:inline-block;min-height:48px;padding:12px 0;color:var(--text);font-size:16px;text-underline-offset:6px}#proposal-scope-note{font-size:15px;color:var(--muted);scroll-margin-top:30px}
@media(max-width:720px){.proposal-plan{padding:40px 0 20px}.proposal-opening{margin-bottom:30px}.proposal-premise{grid-template-columns:1fr;gap:16px;margin:25px 0}.proposal-premise h3{margin-bottom:0}.proposal-phases summary{grid-template-columns:28px 1fr;gap:10px}.phase-time{grid-column:2;font-size:14px}.phase-body{margin-left:0;font-size:16px}.proposal-plan summary{font-size:19px}.proposal-next{padding-top:35px}}
.proposal-proof{display:grid;grid-template-columns:1fr 1fr;gap:24px}.proposal-proof figure{margin:0;grid-column:auto;grid-row:auto}.proposal-proof img{display:block;width:100%;height:auto;aspect-ratio:auto;object-fit:contain}.proposal-proof figcaption{font-size:16px;line-height:1.5;margin-top:16px}.proposal-proof figcaption strong{display:block;color:var(--text);font-size:20px}.proposal-proof figcaption span{display:block;margin-top:8px;color:var(--muted)}.proposal-visual-note{font-size:14px;color:var(--muted);margin:22px 0 45px}.package-intro p{font-size:18px;color:var(--muted)}.package-option{display:grid;grid-template-columns:1fr 1.2fr;gap:14px 45px;padding:30px 20px;border-top:1px solid oklch(32% .008 85)}.package-option.recommended{background:oklch(19% .012 85)}.package-number{font-size:14px;color:var(--muted)}.package-option h4{font-size:clamp(30px,4vw,48px);font-weight:400;line-height:1.1;margin:12px 0}.package-option p{font-size:18px;margin:12px 0}.package-option ul{list-style:none;padding:0;margin:0}.package-option li{font-size:20px;margin:8px 0}.package-option li::before{content:'＋ ';color:var(--muted)}.package-option details{grid-column:1/-1;border:0;max-width:75ch}.package-option summary{font-size:16px;padding:10px 0;min-height:44px}.package-option details p{font-size:16px;color:var(--muted)}.proposal-launch{margin:45px 0 25px;max-width:70ch}.proposal-launch>p{font-size:22px}.proposal-plan .proposal-small{font-size:16px;color:var(--muted)}.simple-timeline{display:grid;grid-template-columns:repeat(3,1fr);gap:25px;padding:20px 0;list-style:none}.simple-timeline strong{display:block;font-size:28px;font-weight:400}.simple-timeline span{font-size:15px;color:var(--muted)}.simple-timeline p{font-size:17px;margin:8px 0}.proposal-fineprint{max-width:85ch;margin-top:25px}.proposal-fineprint p{font-size:16px;color:var(--muted)}
@media(max-width:720px){.proposal-proof{grid-template-columns:1fr;gap:30px}.package-option{grid-template-columns:1fr;padding:25px 14px;gap:10px}.package-option li{font-size:18px}.package-option details{grid-column:1}.simple-timeline{grid-template-columns:1fr;gap:10px}.simple-timeline li{padding:10px 0}.proposal-proof figcaption strong{font-size:19px}.proposal-launch>p{font-size:20px}}
.proposal-simple .proposal-opening{text-align:center;max-width:1050px;margin:0 auto 36px}
.proposal-simple .proposal-opening h2{font-size:clamp(40px,5.5vw,76px);text-wrap:balance}
.proposal-simple .proposal-opening>p{margin-left:auto;margin-right:auto}
.package-selector{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:8px;max-width:1000px;margin:0 auto 20px}
.package-selector button{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:9px;padding:22px 12px;min-height:130px;border:1px solid oklch(34% .009 85);background:transparent;color:var(--muted);font:inherit;cursor:pointer;transition:background .25s ease-out,color .25s ease-out}
.package-selector button[aria-pressed=true]{background:oklch(90% .018 85);color:oklch(15% .008 85);border-color:transparent}
.package-selector button span{font-size:20px}
.package-selector button strong{font-size:clamp(24px,3vw,40px);font-weight:400}
.package-selector button small{font-size:14px}
.package-selector button:focus-visible{outline:2px solid var(--gold);outline-offset:4px}
.package-option[hidden]{display:none!important}
.interactive-packages{max-width:1000px;margin:auto}
.interactive-packages .package-option{border:0;background:none;min-height:340px;padding:25px 10px;animation:package-reveal .4s cubic-bezier(.16,1,.3,1)}
.package-option .package-price{font-size:clamp(30px,3.5vw,48px);line-height:1.2;margin:18px 0}
.package-price span{font-size:16px;color:var(--muted)}
.package-pricing-note{font-size:15px;color:var(--muted);text-align:center;max-width:70ch;margin:15px auto 35px}
.proposal-simple .proposal-launch{max-width:75ch;margin:40px auto;text-align:center}
.proposal-simple .proposal-next{text-align:center;margin:auto}
.proposal-simple .simple-timeline{text-align:center}
.proposal-fineprint{margin-left:auto;margin-right:auto}
@keyframes package-reveal{from{opacity:.35;transform:translateY(12px)}to{opacity:1;transform:none}}
@media(max-width:720px){.package-selector{gap:6px}.package-selector button{padding:16px 5px;min-height:120px}.package-selector button span{font-size:15px}.package-selector button strong{font-size:23px}.package-selector button small{font-size:12px;line-height:1.4}.interactive-packages .package-option{min-height:0;padding:22px 10px}.package-option .package-price{font-size:36px}.proposal-simple .proposal-opening h2{font-size:42px}.package-pricing-note{font-size:14px}}
@media(prefers-reduced-motion:reduce){.interactive-packages .package-option{animation:none}.package-selector button{transition:none}}
@media print{.package-option[hidden]{display:grid!important}.package-selector{display:none}}
.analytics-proof{max-width:1180px;margin:48px auto 0;padding:64px 3vw;border-block:1px solid oklch(30% .008 85);font-family:'Avenir Next',Avenir,sans-serif;scroll-margin-top:30px}
.analytics-proof header{display:block;text-align:center;max-width:850px;margin:0 auto 44px}
.analytics-proof header>p{margin:0 auto;max-width:55ch}
.analytics-proof header .analytics-subtitle{font-size:clamp(18px,2vw,22px);line-height:1.5;color:var(--muted)}
.analytics-proof header>p,.analytics-client{font-size:16px;color:var(--muted);line-height:1.5}
.analytics-proof h2{font-size:clamp(36px,5vw,68px);font-weight:400;line-height:1.1;margin:20px 0;text-wrap:balance}
.analytics-editorial{display:grid;grid-template-columns:1fr 1fr;gap:clamp(25px,5vw,70px);align-items:center}
.analytics-proof figure{margin:0;grid-column:auto;grid-row:auto}
.analytics-proof img{display:block;width:100%;height:auto;aspect-ratio:auto;object-fit:contain;border-radius:0}
.analytics-proof figcaption{font-size:15px;color:var(--muted);margin-top:12px}
.analytics-story h3{font-size:clamp(28px,3vw,42px);font-weight:400;line-height:1.2;margin:18px 0}
.analytics-story>p{font-size:19px;line-height:1.6;max-width:45ch}
.analytics-story .analytics-client{font-size:16px}
.analytics-application{margin:28px 0;padding-top:24px;border-top:1px solid oklch(30% .008 85)}
.analytics-application h4{font-size:20px;line-height:1.4;font-weight:500;margin:0 0 10px}
.analytics-application p{color:var(--muted);font-size:18px;line-height:1.6;max-width:42ch;margin:0}
.analytics-proof summary{font-size:17px;cursor:pointer;padding:18px 0;min-height:48px}
.analytics-proof details p{font-size:16px;line-height:1.6;color:var(--muted);max-width:70ch}
.analytics-proof a:focus-visible,.analytics-proof summary:focus-visible{outline:2px solid var(--gold);outline-offset:5px}
.analytics-source{margin-top:25px}
@media(max-width:720px){.analytics-proof{margin:30px auto;padding:30px 0}.analytics-editorial{grid-template-columns:1fr;gap:22px}.analytics-proof header{margin-bottom:25px}.analytics-story>p{font-size:18px}.analytics-proof figure{max-width:480px;margin:auto}}
.creative-preview{max-width:1180px;margin:70px auto 0;padding:60px 3vw 35px;border-top:1px solid oklch(30% .008 85);font-family:'Avenir Next',Avenir,sans-serif}
.creative-heading{text-align:center;max-width:800px;margin:0 auto 50px}
.creative-heading>p{font-size:18px;line-height:1.5;color:var(--muted)}
.creative-heading>p:first-child{font-size:15px}
.creative-heading h2{font-size:clamp(40px,5.5vw,72px);line-height:1.08;font-weight:400;margin:20px 0}
.creative-studio{display:grid;grid-template-columns:minmax(0,1.3fr) minmax(0,1fr);gap:clamp(28px,5vw,70px);align-items:start}
.creative-studio h3{font-size:clamp(22px,2vw,28px);line-height:1.3;font-weight:400;margin:0 0 24px;text-align:center}
.creative-preview .creative-film{margin:0;grid-column:auto;grid-row:auto}
.creative-film video{display:block;width:100%;height:auto;aspect-ratio:2880/2876;object-fit:contain;background:oklch(12% .006 85)}
.creative-film figcaption,.story-caption{font-size:15px;line-height:1.5;color:var(--muted);text-align:center;margin:16px 0}
.story-device{position:relative;width:min(100%,330px);aspect-ratio:9/16;isolation:isolate;margin:auto;overflow:hidden;border:6px solid oklch(25% .006 85);border-radius:32px;background:oklch(14% .006 85);color:oklch(97% .005 85)}
.story-device>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 50%}
.story-device::after{content:'';position:absolute;inset:0;z-index:0;background:linear-gradient(oklch(10% .006 85 / .65),transparent 27%,transparent 45%,oklch(10% .006 85 / .85));pointer-events:none}
.story-top{position:absolute;top:14px;left:14px;right:14px;z-index:1}
.story-progress{display:flex;gap:4px;margin-bottom:12px}.story-progress span{height:2px;background:oklch(95% .006 85 / .65);flex:1}
.story-account{display:flex;align-items:center;gap:9px;font-size:14px;line-height:1.4}.story-account>span:last-child{margin-left:auto}.story-account small{display:block;font-size:10px}.story-avatar{border:1px solid currentColor;border-radius:50%;padding:8px;font-size:12px}
.story-message{position:absolute;bottom:26px;left:22px;right:22px;z-index:1}.story-message>p{font-size:12px;margin:0 0 10px}.story-message h4{font-size:34px;line-height:1.1;font-weight:400;margin:0 0 24px;max-width:9ch;text-wrap:balance}.story-cta{display:block;text-align:center;background:oklch(94% .012 85);color:oklch(18% .006 85);padding:12px 6px;border-radius:5px;font-size:14px}.story-message>small{display:block;text-align:center;font-size:10px;margin-top:8px}
.story-choices{display:flex;justify-content:center;gap:8px;margin:18px 0 0;flex-wrap:wrap}.story-choices button{font:inherit;font-size:14px;min-height:44px;padding:8px 12px;color:var(--muted);border-bottom:1px solid transparent}.story-choices button[aria-pressed=true]{color:var(--text);border-color:var(--text)}.story-choices button:focus-visible{outline:2px solid var(--gold);outline-offset:3px}
.creative-preview>.creative-disclosure{font-size:14px;line-height:1.6;max-width:75ch;margin:35px auto 0}
@media(max-width:720px){.creative-preview{padding:35px 0;margin-top:35px}.creative-studio{grid-template-columns:1fr;gap:40px}.creative-heading{margin-bottom:30px}.creative-heading>p{font-size:18px}}
.creative-preview .kitchen-journey{position:relative;margin:0 0 55px;--title-opacity:1;--title-shift:0px;--hint-opacity:1}
.kitchen-journey.scroll-enabled{height:210svh}
.kitchen-stage{position:relative;isolation:isolate;background:var(--bg);overflow:hidden}
.scroll-enabled .kitchen-stage{position:sticky;top:0;height:100svh}
.kitchen-stage video{display:block;width:100%;height:auto;max-height:100svh;object-fit:contain}
.scroll-enabled .kitchen-stage video{height:100%;width:100%}
.kitchen-shade{position:absolute;inset:0;pointer-events:none;background:linear-gradient(180deg,oklch(10% .006 85 / .15),transparent 25%,oklch(10% .006 85 / .36) 60%,var(--bg));opacity:0}
.scroll-enabled .kitchen-shade{opacity:1}
.kitchen-title{padding:30px 20px}
.scroll-enabled .kitchen-title{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:center;align-items:center;max-width:none;margin:0;pointer-events:none;opacity:var(--title-opacity);transform:translateY(var(--title-shift));text-shadow:0 3px 22px oklch(8% .005 85 / .7)}
.kitchen-title h2{font-size:clamp(44px,7vw,94px)}
.kitchen-title p{color:var(--text)}
.kitchen-hint{display:none}
.scroll-enabled .kitchen-hint{display:block;position:absolute;bottom:35px;left:0;right:0;text-align:center;font-size:16px;opacity:var(--hint-opacity)}
.creative-film>img{display:block;width:100%;height:auto;aspect-ratio:auto;object-fit:contain}
@media(max-width:720px){.kitchen-journey.scroll-enabled{height:185svh}.kitchen-title h2{font-size:clamp(38px,10vw,60px)}.scroll-enabled .kitchen-title{justify-content:flex-end;padding-bottom:20svh}}
.decision-section{max-width:1180px;margin:45px auto;padding:60px 3vw;font-family:'Avenir Next',Avenir,sans-serif;border-top:1px solid oklch(30% .008 85);scroll-margin-top:30px}
.decision-heading{text-align:center;max-width:850px;margin:0 auto 38px}
.decision-heading>p{font-size:20px;line-height:1.5;color:var(--muted)}
.decision-heading>p:first-child{font-size:15px}
.decision-heading h2{font-size:clamp(36px,5vw,66px);font-weight:400;line-height:1.12;text-wrap:balance;margin:18px 0}
.client-phases{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));list-style:none;padding:0;gap:35px;margin:0 0 28px}
.client-phases li{padding-top:20px;border-top:1px solid oklch(38% .008 85)}
.client-phases span{font-size:14px;color:var(--muted)}
.client-phases h3,.working-roles h3{font-size:26px;line-height:1.25;font-weight:400;margin:18px 0}
.client-phases p,.working-roles p{font-size:18px;line-height:1.6}
.client-phases small{font-size:15px;color:var(--muted)}
.decision-section summary{font-size:18px;cursor:pointer;min-height:48px;padding:18px 0}
.decision-section details>p{max-width:75ch;font-size:17px;line-height:1.65;color:var(--muted)}
.service-scope{padding-top:40px;padding-bottom:30px}
.service-scope details{border-top:1px solid oklch(30% .008 85)}
.service-scope summary{font-size:24px}
.working-roles{display:grid;grid-template-columns:1fr 1fr;gap:45px;padding:20px 0}
.decision-close{text-align:center;padding:40px 0 0;max-width:700px;margin:auto}
.decision-close h3{font-weight:400;font-size:36px;margin:12px 0}.decision-close p{font-size:19px;line-height:1.5}.decision-close a{display:inline-block;color:var(--text);padding:16px;text-underline-offset:5px}
.decision-section :is(summary,a):focus-visible,.scope-table-wrap:focus-visible{outline:2px solid var(--gold);outline-offset:4px}
.scope-table-wrap{overflow-x:auto}.scope-comparison table{width:100%;min-width:650px;border-collapse:collapse;font-size:16px;line-height:1.5}.scope-comparison th,.scope-comparison td{text-align:left;padding:16px 12px;border-bottom:1px solid oklch(30% .008 85);vertical-align:top}.scope-comparison th{font-weight:500}.scope-comparison thead th{color:var(--text)}
.enhanced .strategy-copy.strategy-intro{top:70%}.enhanced .strategy-intro h3{font-size:clamp(28px,3.5vw,46px)}
.strategy-heading.brand-break{min-height:0;padding:50px 0 35px}
@media(max-width:720px){.decision-section{padding:35px 0;margin:30px auto}.client-phases{grid-template-columns:1fr;gap:20px}.working-roles{grid-template-columns:1fr;gap:15px}.decision-heading>p{font-size:18px}.service-scope summary{font-size:21px}}
@media(max-width:720px) and (max-height:780px){.enhanced .strategy-copy.strategy-intro{top:auto}}
.additional-proof{margin:30px 0}.additional-proof>summary{font-size:20px;cursor:pointer;padding:20px 0;min-height:48px}.additional-proof>article{margin:30px 0;padding:30px 0;border-top:1px solid oklch(30% .008 85)}.additional-proof>summary:focus-visible{outline:2px solid var(--gold);outline-offset:4px}
.results-intro{text-align:center}.results-intro>p{margin-left:auto;margin-right:auto;max-width:65ch}